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THE INC. LIFE

McDonald’s New Menu Item Will Make You Reassess Why You Go To McDonald’s

There’s no accounting for taste. Or is there?

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BY Chris Matyszczyk - 16 Aug 2018

McDonald's New Menu Item Will Make You Reassess Why You Go To McDonald's

PHOTO CREDIT: Getty Images

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

 

It arrived on Monday.

You likely didn't see it, as only certain Americans are being experimented upon.

When you take one look at it, I feel sure you'll adore it.

Or, rather, I fear you'll sure adore it.

You see, McDonald's new McGriddles French Toast Breakfast Sandwich is an artistic expression of the sort of punishment a glutton adores.

Let's see if I remember all the ingredients. There's bacon. Thick-cut Applewood smoked bacon.

There's sausage. Savory hot sausage.

There's an egg, freshly cracked and A-graded.

There are also two rather honking pieces of brioche.

And it's all "brushed with sweet syrup," according to McDonald's.

Of course, some might feel it's also a recipe for a brush with death.

You see, this huge thing enjoys 650 calories, 37 grams of big, stinkin' fat, 14 grama of saturated fat, 50 grams of carbs and, wait for it, 385 milligrams of cholesterol.

Now that cholesterol number is fascinating. You see, the recommended daily amount of cholesterol is 300 milligrams.

I don't suppose you can easily get thin-cut Applewood smoked bacon.

Oh, and I forgot to mention the 1,280 milligrams of sodium. That's a mere 53 percent of your recommended daily dosage.

This monument to a hearty, heart-risky breakfast is being tested in 200 restaurants in Minnesota.

The Minneapolis Star Tribune's food critic, Rick Nelson, offered flattering words:

Texture-wise, it's got crunch (that thinly sliced, nicely crispy bacon) and chew (the sausage), and the bread captures some of that pillowy texture that makes French toast so French toast-ey, without being greasy.

Pillowy.

I asked McDonald's whether it might feel a pang of concern as its collective head hits the pillow about the rather substantial nature of this new concoction. The burger chain didn't immediately respond.

Still, you want one, don't you?

The only question is: How often?

Who can eat something like this every morning?

Could the answer be: Americans?

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