How a Simple Google Strategy Could Help Save Twitter from Itself
A basic posting change could help Twitter keep its increasingly-unhappy customers – and give a rare win in a sea of controversial political decisions
PHOTO CREDIT: Getty Images
Twitter is at war with itself right now: CEO Jack Dorsey is getting grilled for allowing super-controversial content other social media platforms banning, it is flushing out bot accounts that arguably tilting the American democratic process and many other issues.
And then there's the edit button, or lack their of:
I wanted to wage a fruitless, years-long campaign for editable tweets-- Casey Newton (@CaseyNewton) August 1, 2018
The problem is that tweets are a thing of record. It has been abused, and many people have paid now for past tweets. Editing tweets after the fact, though, can be just as ingenious:
Unpopular Opinion: I'm anti-Twitter edit button. I don't want to like/RT anything you guys can change later. Also, learning how to go on living even though I tweeted a typo has taught me how to be strong & brave. It has truly given me a testimony about what it means to overcome.-- Akilah Green (@akilahgreen) July 6, 2018
A simple solution
Twitter should take a page out of Gmail. Here's how I explained it earlier this year:
GMail gives you up to 30 seconds to stop the just-sent email from going.
Really simple. In other words, create a gap between when you tweet and when it goes live. As I shared in the previous Inc. column, Google, Microsoft and other email providers give this option - usually up to five minutes.
It also satisfies the different needs:
- It keeps the integrity of the original tweet for future discussion
- It gives leniency for grammatical or factual errors immediately noticeable by the poster
- It prevents the poster from having to delete, then repost when they want to create a minor change
Will this idea suddenly turn Twitter away from being a potential political cesspool to a perfect Silicon Valley platform? Definitely not, but it would be a wonderful hat tip to its current users which Twitter really, really needs to keep happy.
Ready to take your ideas to the next level? Join Damon's priority-empowering discussions at JoinDamon.me and download your exclusive solopreneur guide.