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THE INC. LIFE

This Famous Supermarket Cut the Price of a Favorite Snack by 70 Percent. What Happened Next Was Astonishing

Who expected this?

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BY Chris Matyszczyk - 27 Jan 2018

PHOTO CREDIT: Getty Images

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

 

How much faith do you have in those who run businesses?

What about the rest of humanity? Do you have faith in them, too? Or is it a little late?

After all, the Doomsday Clock just moved closer to midnight, so perhaps we should just give up.

As further evidence, might I point to yesterday's price promotion run by the French supermarket Intermarch?

It decided to slash the price of Nutella by around 70 percent. From 4.50 (around $5.60) to 1.40 (around $1.75).

A kindly gesture, one might think, that would inspire a touch of joie-de-vivre among the wintering French.

Well, it was joyous. If you're a fan of WWE, that is.

This made Black Friday look like Swan Lake.

All this to save a couple of Euros on a chocolate spread that, I know, some find mesmerizing.

An Intermarch employee told the perfectly named Le Progrs: "We were trying to get in between the customers but they were pushing us."

Oh, they did more than push.

One customer said: "They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand."

Here's some more entertainment for you.

Nutella's maker, Ferrero, said it was appalled at the spectacle.

Or what it called the "disagreeable events customers suffered."

Did the customers suffer these events? Or did they cause them?

Didn't Intermarch anticipate that something like this might happen.

For its part, Ferrero laid the blame for this promotion at the supermarket's Nutella-stained feet.

Before you create a promotion of any kind, it's worth thinking through how, you know, really people might react.

Still, I'm not sure Intermarch is all that concerned.

The Local reports: "At the Montbrison store on Thursday morning, 700 pots of Nutella disappeared in three quarters of an hour and the supermarket is planning to repeat the discount on Friday and Saturday."

Mammon has made us so ungodly, hasn't it?

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