Facebook’s New Bar for Earning a Bonus? Do Something to Fight Fake News and Hate Speech
Mark Zuckerberg is tying employee bonuses to progress on the major social issues facing the company.
PHOTO CREDIT: Getty Images
Mark Zuckerberg has promised to fix Facebook. On Tuesday, he told employees that he expects them to help--and now their bonuses will depend on it.
The Facebook co-founder explained that instead of focusing on user growth, the company is revamping its employee bonus program to include progress on issues like misinformation, fake accounts, and hate speech on its platform, Fortune reports. The new criteria also include building new experiences that improve people's lives, supporting the businesses that rely on Facebook, and being more transparent about the company and its role in the world. The new factors are based on Zuckerberg's updated goals for Facebook, which he outlined during the company's earnings call on January 30.
"Over the past two years, we've fundamentally changed how we run Facebook," a spokeswoman told Inc. "This particular change is designed to ensure that we are incentivizing people to keep making progress on the major social issues facing the internet and our company." Facebook's reputation as a company has suffered significantly since news broke that its platform was misused to mine users' data and spread fake news during the 2016 presidential election.
Facebook's employee bonus formula is based on four metrics: eligible earnings, bonus target, individual performance, and company performance, according to company filings. Progress on social issues falls into the company performance category.
Despite the changes to the bonus considerations, it's unclear what metrics Facebook will use to measure progress on social issues. Facebook's chief technology officer Mike Schroepfer told Fortune that the company is still figuring out how it to track progress for these new goals. The company told Inc., however, that it will implement the new bonus rubric to measure employee performance during the first half of 2019.