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What It Takes to Build a Unicorn Company

How this founder’s unique startup ethos led to his company’s billion dollar valuation.

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BY Alexa von Tobel - 27 Mar 2019

how to build a unicorn company

PHOTO CREDIT: Getty Images

Welcome to the third episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook -- and starts to uncover what makes them tick as people.

And for the third episode:

Howie Liu, Airtable

[Editor's note: Airtable is a sponsor of the Founders Project with Alexa Von Tobel podcast and of]

Howie Liu built his first company at age 20 and sold it to Salesforce just a year later. The second time around, he built Airtable. It's already valued at over a billion dollars, which puts in the rarified group of unicorn tech companies. Liu shares how he's found success via a slow and steady approach, his aspirations to become the next great tech company, and why he prefers farming metaphors to the wartime ones so often used by entrepreneurs.

Check out the full episode in the player below, and see a full list of episodes here.



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