Here is How You Can “Nail” Your Next Talk or Presentation By Using These 5 Strategies to Create A Powerful Presentation
Once you have overcome the fear of speaking, the next phase is to master your talk. Here is how.
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Public speaking is another form of social media for high growth leaders and influencers. It is a great way to connect with your ideal prospects and potential clients/customers without creating sales funnels, social media ads and marketing campaigns.
I did not think of myself as a public speaker, but the demand for my expertise started after a series of successful partnerships and acquisitions. The more success you have, the more demand you will attract to share your strategies at high-profile leadership events and conventions.
Once you have overcome the fear of speaking, the next phase is to "nail" your talk. The need to ensure that you convert skeptics and keep the attention of a sizable audience is crucial once you are on stage. Giving a powerful talk is more than standing on stage and telling your life story; it involves key components and details that will create interest and lead to other opportunities.
Here are five ways to create a powerful talk.
Layout your expectations early.
The best way to ensure you have a powerful speech is to set the intention for the outcome in advance. Although you may have several talking points, you need to create one tangible result for your audience.
"By the end of our time together, you will have the tools to create more visibility for your business."
"You are going to learn how I created a multi-million dollar company in five years and how you can do the same."
Know your facts.
Avoid generic references that may not reflect the experiences of the audience.
"Many people believe ..."
"People have told me about ..."
"Everyone knows that ..."
"So many people think ..."
Generic references fail to highlight your expertise and may only reflect your experiences, not the audience.
Present data and facts to support your statements so the audience can connect with the message and supporting thesis for your talk.
"According to the 2017 Gallop poll, 79 percent of the respondents said ..."
"Per the 2010 United States Census, 83 percent of families had ..."
"Per a press release by the institute, 41 percent of those who participated responded favorably ..."
Opening your talk with facts and sourced data proves you are an expert in your field. Use a few reliable and trustworthy sources that your audience can audit and will navigate them through your opening remarks.
Do not "over-think" it.
The day that I stood in front of thousands of attendees to give my first TED Talk, I made a huge mistake in the middle of my talk and left out a key strategy that I wanted to share about confidence. However, as they say in show business, "the show must go on." The audience did not know it, and I did not give away any change in my expression.
Once you present your talk with confidence, no one will notice your flaws. We are overcritical of ourselves and our performance. Your audience cannot discern between a point you may have missed and mastering a perfect delivery. Remember, less is more.
Brag a little
Captivate the audience by sharing your story and highlighting your professional accomplishments. Speakers can get overwhelmed by delivering and forget to highlight how they factor into their own narrative.
Share a little about your life story and how you became the leader you are today. Also, do not forget to mention all of the publications and/or media outlets that have featured your expertise.
"My company was named by Inc. Magazine as one of the 100 Fastest Growing Companies in 2018 ..."
"I was called to be on the Today Show after I was quoted in the New York Times ..."
"I am proud to say my last book made it to the #1 spot on the New York Times Bestsellers list."
Once the audience can connect with some part of your story, they will follow your talk until the end.
Provide actionable strategies.
Your talk will win rave reviews if you can simplify the process and show them how they can achieve the same results themselves. Your audience must believe that they can achieve the same outcome by using one of your proven strategies.
"Here are five ways you can build your first million dollar start up"
"Let me show you three ways to re-negotiate your salary"
"Here are the seven tips I used to sell my company for eight-figures"
You will create a demand for your expertise after your talk if you can create simple ways for the attendees to implement your strategies and share their takeaways with you.