How Brands Can Win in Influencer Marketing
Learn from the experts in the first-ever VidCon Asia Summit
PHOTO CREDIT: Getty Images
In the world of YouTube, what does it mean to be a celebrity? How does one define influence, and why are brands increasingly turning to influencers to sell their products?
Like celebrities, influencers can drive buying decisions, according to a 2017 Nielsen/Carat/YouTube Branded Video Study. But these online stars may have more of an edge. It was found that collaborations with YouTube creators are four times more effective at boosting brand familiarity than collaborations with celebrities, writes Sanjay Nazerali, Carat global chief strategy officer, in an article published in Think with Google.
With the steady rise of online video, YouTube stars can have as much clout and earning capacity as your regular TV star. And marketers who understand exactly how influencers work will reap impressive returns on every marketing dollar spent.
Learn how to succeed in using online video platforms with talks from top executives and industry leaders at the first-ever VidCon Asia Summit on December 3-4 in Singapore, where participants will be treated to keynote speeches, workshops, fireside chats, and panels from over 30 speakers.
“There are so many talented and creative individuals across Asia who are building great communities around their content - and building huge direct to consumer businesses as well. In addition, forward-thinking brands, agencies, and platforms are partnering with these amazingly unique creators to drive tremendous awareness, intent, and purchase behavior,” says VidCon general manager Jim Louderback in a press statement.
Video marketing guru Derral Eves will talk about how brands can navigate the YouTube algorithm to generate viewership and turn it into sales, clients, and conversions. Siwat Vilassakdanont from Casting Asia, meanwhile, will be sharing a series of best practices, as well as a detailed framework on how to get the best results from working with creators and influencers.
“It’s an incredible event that’s rich in inspiration, insight, and innovation for anyone that’s interested in fully understanding the future of the media business,” says Jasper Donat, co-founder and CEO of Branded, in a press statement.
BY Marishka M. Cabrera