What are Dunkin Donuts, Budweiser, and McDonald’s all Changing About Their Brands?
Yes, going green helps the world, but it also offers significant benefits to your business.
PHOTO CREDIT: Getty Images
These three brands, known mostly for selling low-priced, unhealthy food and drink products around the globe, are making a step in the right direction and trying to go green. In this effort, McDonald's is on a mission to make its packaging and restaurants more eco-friendly, Dunkin Donuts has jumped on board the green train by halting the use Styrofoam cups, and Budweiser has committed to brewing all of its beer by renewable energy by 2025.
What do transitions like this say about the green movement? Going green is right for your business.
As an entrepreneur, you must continually evaluate your company and look for ways to cut costs. Fortunately, a number of these strategies can also be good for the environment. It’s a win-win, right?
The desire for achieving business efficiencies through green practices is higher than ever. Driven by sources like consumer and employee demand for socially responsible brands, the lowering cost of renewable energy, and the uncertainty around access to natural resources, going green is now is a worthy, and profitable strategy to follow.
Besides the three companies listed above, here are five other top companies that have integrated ingenious green strategies into their business.
- Target - Target has a variety of green practices in play, such as the production of an eco-clothing line that reduces the need for raw materials, lighting conservation plans to cut down energy usage at stores, and supports many different nonprofits focused on environmental sustainability.
- Toyota - As the world largest car manufacturer, Toyota took on the task of reducing carbon emissions and created the Prius. The Prius was a highly profitable release for Toyota and celebrated as the world’s first mass-market electric vehicle.
- Wal-Mart - Wal-Mart has helped in the green movement by setting strict standards about only working with suppliers of products whose manufacturing, processing and distribution methods do not excessively contribute to carbon emissions.
- Dell - A large computer manufacturer, Dell has created an effective and efficient recycling program for their customers. The free program promotes more recycling and cuts down on e-waste.
- Google - Google has focused its green efforts on energy conservation, creating some of the most energy-efficient servers in the world. In support of green energy products, Google has also purchased and installed numerous windmills and solar panels.
Whether your business is big or small, implementing green policies into your business is a worthwhile objective. With some creative, outside the box thinking, you can increase your bottom line while also helping the environment.