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All That Matters 2018: Asia’s Premier Entertainment Industry Festival Returns to Singapore

This week-long music-sports-gaming-digital marketing festival tackles what it means to engage in a digitally connected world

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BY Pauline Mendoza - 03 Sep 2018

all that matters 2018

PHOTO CREDIT: Courtesy Company.

People stick to what matters to them. In this digitally connected world, it’s never been so easy to do exactly this. Whether it’s a favorite music, sport, or online game, people have all the means to constantly engage with anything they want to.

In its 13th year, Asia’s premier entertainment industry festival All That Matters will celebrate what makes the music, sports, gaming, and digital marketing industry alive and kicking — the digital-savvy consumers. With its theme “For the Fan of It” the region’s ‘Business-2-Business-2-Fan’ conference and festival will tackle what it means to engage with the consumers of the media and entertainment industry in this fan-driven world.

“From music to sports to online gaming, the content business is maturing, fueled by demand from fans that make up two-thirds of the world’s population,” says Jasper Donat, Founder and CEO of Branded Ltd, the organization behind the festival. “All That Matters 2018 will present a celebration of the continuing development of the Asian entertainment industry…The expectation from Asia is driving the world’s attention to this region and we believe our coalesced event in Singapore is an important marker in the global entertainment industry calendar.”

On multiple stages, over 200 speakers, 40 keynotes, 30 bands, and more than 1500 delegates will convene on 7 to 12 September 2018 at Ritz-Carlton, Singapore for All That Matters 2018.

Donat believes that now is the perfect time for the region to celebrate its growth milestones and create more conversations on how tech and storytelling co-exist to engage and connect more people to what matters to them.

"What a time to be in Asia, when the biggest players are investing in media and entertainment,” he says. “This year India has seen the highest increase of smartphone users in the world, China continues to integrate platforms to facilitate the fan journey from content to purchase, and emerging Asia has seen digital players begin to engage fans through a blend of social, entertainment, and commerce.  The value has shifted from user attention to fan loyalty. This is today's reality and the focus of those growing the region's entertainment industries.”

As All That Matters 2018 celebrates the growth of today’s media and entertainment industry, it also leaves a question for everyone in the ecosystem to answer: How can you make your brand matter?


For the programme, list of speakers, and other details, click here. For tickets and registration, go here.


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